But, of course, don’t use fancy words for fancy words’ sake—you might make your main points harder to understand. If your product has features or benefits you can’t get from your competitors, highlight them in your description. These are the perks that make your goods shine. Brightland, an olive oil and vinegar brand, also sells “The Spout”—a spout to attach to their bottles. It’s not exactly the sexiest product at face value, but Brightland adds appeal with benefits. Image courtesy of Brightland This description answers the “so what?” question for even the smallest features. It highlights each part’s benefit for use, such as the straw’s smoother pours and spill limiting. 5.
Sprinkle in social proof Let’s go back to the situation you put yourself in at the beginning of this post. After you ask what the product is and get your answer, you might wonder, “Why should I trust this person’s opinion on their product? They’re biased.” Social proof—evidence that other people enjoy your product—helps address this question. According buy email list to the Nielsen Global Trust in Advertising Report, customers consider “recommendations from people I know” the most trustworthy form of advertising.
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When visitors learn that people like them like your brand, they’ll have a higher chance of wanting to buy from you. Reviews work great as social proof, but you have even more options. Try highlighting specific quotes from customers or adding endorsements from social media. In another cat-related example (last one, I promise), the product page for Smalls’ Human Grade Fresh cat food features a customer quote. Image courtesy of Smalls How to Create Irresistible Copy for Your Top-of-Funnel Landing Page By Josh Gallant on September 9th, 2021 in Copywriting |