In the Q1 financial report data, iQIYI has 96.8 million subscription members, and Tencent Video has 89 million paid members. Although Youku has not disclosed the number of paid members, Alibaba's recently released first-quarter financial report shows that Alibaba Entertainment's digital media and entertainment segment revenue reached 5.671 billion yuan, an increase of 8% year-on-year. The main source of growth includes Youku subscription members. increase in income.
As the second-tier Bilibili video website (ie Station B), its financial report for the first quarter of 2019 showed that the average monthly active users in the first quarter reached 101 million, of which the number of paid membership users reached 5.7 million, an increase phone number list of 132% year-on-year. %.
The major platforms are chasing each other and trying their best to penetrate the user market. Under the competition, iQIYI finally led the pack with the number of members breaking 100 million on June 22.
However, will this be the pinnacle? I don't think so.
In order to expand the membership market, each platform is also full of tricks. For example, in the recent iQIYI VIP member promotions, the slogan is "Sell one for a loss" 89 yuan gold membership package year, while hitting the bottom line of the industry's price, it also comes with a JD Plus annual card; Tencent video membership It is even bound to Tencent's game business. If you open a black diamond, you will get Tencent Video VIP, and if you open a QQ business, you will get discounts for video members. Youku is also bound to Alipay, Ele.me, Taopiotiao and other software. Youku members make package purchases, etc., and strive to expand user development channels.