For the majority of APP developers and traffic owners who are eager to commercialize, they can also apply to become a developer to realize their monetization in the advertising alliance, and they can block inappropriate advertising sources in the background; mark their own account fans and traffic portrait system to attract relevant people. Matching advertisers are placed, and the advertising value evaluation of user clicks and exposure costs on their own platforms, developers or traffic owners receive orders in the background of the advertising alliance and check the corresponding advertising costs.
Of course, the presentation of programmatic advertising in developer products is inseparable from the technical cooperation between advertising alliances and developers in product interface and advertising data access. It is not difficult to see from the above that the emergence of advertising alliances has improved the efficiency of online advertising b2b data delivery, and can dynamically track advertising delivery for advertisers, and present advertising effects in real time to avoid wasteful delivery. For developers, advertising alliances are The commercialization provided by the majority of APP products or traffic masters allows them to have no worries, and focus more on their own product service experience and traffic acquisition. 2.
How to adapt to the development of the industry and improve the digital advertising form to enhance the advertising effect? Whether the advertising material itself fits the product tonality, and whether it will affect the user experience, is the main concern of the majority of developers in the commercialization process; if the advertising material itself can fit the use scenario of the product, it can not only improve the conversion effect of advertising works, but also At the same time, because of its decent scale and coexistence with users, it is what developers want to see.