WeChat were not perfect. On the day of the promotion, only 25% of the orders came from the mobile terminal. In April this year, this Mexico Phone Number List number increased to 42. %. Analysys data also shows that mobile shopping has become more and more popular, and the WeChat shopping user group has formed and continues to grow. According Mexico Phone Number List to Analysys' analysis, the group shopping on JD's WeChat has shown the following characteristics in the past year: The post-80s are the main force, and the post-70s have a high penetration Mexico Phone Number List rate; High-income groups and users in third- and fourth-tier cities account for more than 40%; More than half of the population with a bachelor's degree or above; The proportion of men and women shopping is gradually tending to balance. Different from traditional e-commerce platforms such as
Taobao, the author believes that in an era of instant, scene-based and experiential social e-commerce, users' consumption behavior will become Mexico Phone Number List more rational, whether in terms of consumption subjects, income levels, educational backgrounds In terms of diplomas, the quality of WeChat shopping users is getting higher and higher, the cooperation between WeChat and has achieved initial results, and the entry threshold of mobile Mexico Phone Number List e-commerce has been continuously raised, which makes other mobile e-commerce companies far behind. WeChat shopping reshapes the business relationship of mobile social e-commerce As the crystallization of the cooperation between and Tencent, WeChat Shopping has the dual Mexico Phone Number List genes of e-commerce and Tencent social, and has unique resources and advantages in the field of mobile social e-commerce. Different from most of the current mobile e-commerce, WeChat Mexico Phone Number List shopping has a strong social attribute, and it is not only the relationship between people and products, but also the multiple relationships between people and products.
WeChat shopping has had a huge impact and value in the field of social e-commerce. It has reshaped the business relationship of mobile social Mexico Phone Number List e-commerce, which is mainly reflected in the following aspects: First, for J it has accelerated the development of J in the field of mobile e-commerce. No matter in terms of transaction volume or Mexico Phone Number List user growth, WeChat shopping is boosting channel sinking (Analyst data shows that WeChat shopping is changing the characteristics of channel sinking shopping, from first- and second-tier cities to third- and fourth-tier cities), expanding categories and users Incremental has played a unique role. Second, for users, the sense of participation and the cost of shopping time are greatly Mexico Phone Number List reduced. WeChat's more than 500 million monthly active users and the advantages of "first-level" portals have quickly attracted non-targeted mobile shopping users in the past, making them incremental users; at the same time, the social attributes and gameplay of WeChat shopping allow them to While shopping conveniently, experience more social fun of sharing and interacting with friends. Third, for partners such as brand owners and merchants, WeChat shopping has expanded new channels for them to reach users and directly interact with users to accumulate data on WeCh