The question, of course, becomes, “How do I become the answer?!?” We've been doing quite a bit of experimenting this year with answer boxes and SERP results and much of it has to do with how your structure your content. Go back and look at what Photo Background Removing is already ranking, if there's an answer box, and if you can restructure your content. A few good resources here include: Appearing in the Google Answer Box: 5 Ways to Increase Your Odds How to Appear in Google's Answer Boxes Whitepaper: How to Get More Featured Snippets Advertising Continue reading below In my opinion, there is still a ton of room for improvement in the answers Google is providing. I think 2017 will be a big test for how they get better and how they integrate Photo Background Removing voice search queries into the mix. Mike Grehan, CMO & Managig Director, Acronym Mike GrehanPrimarily, the SEO community has long been focused on tackling search problems, in particular indexing and ranking, at the query and document level.
Literally, spending huge amounts of time trying to match keywords in queries to documents that contain them. But with modern search, combined with much more sophisticated computer-human-interaction (CHI), a wider range of factors are affecting the results Photo Background Removing we see at search engines such as Google and Bing. Advertising Continue reading below Machine learning techniques uncover complex and previously hidden patterns of searcher (end user) behavior. And this leads to a much clearer understanding of intent and information needs. Moving forward, being both relevant and “useful” in the moment will be key to search success and greater visibility. A good SEO should also be a good content experience analyst (CEA) developing content Photo Background Removing around intent at crucial “micro-moments” on the customer journey. Jenny Halasz, President and Foundation, JLH Marketing Jenny HalaszIs mobile what's on your mind the most in 2017? In a certain way.
There's no doubt that if you don't have a mobile-ready site yet, you're already behind 8-ball. But I believe there is something more important. You need to Photo Background Removing diversify your business away from Google… away from search. This may sound really strange to a researcher, but here's why. Advertising Continue reading below Search engines (Google in particular) continue to show a preference for sites that people already know and love. If you want to become one of these sites, research is not the way you will do it. In some industries, search results are so saturated that they are almost impossible to compete with. That doesn't mean you have to give up Photo Background Removing research altogether; it is always of vital importance to your business. But find other ways to generate leads and revenue, whether through social media, through apps, through Amazon or Ebay stores, or other channels.