You name it.Margot gives a example Gambling Email Address for a “stately financial institution”:message-architecture-financial-institutionadapted from margot bloomstein, term of the week: message architecturethis example does more than the previous one. It conveys not only characteristics but also purpose. It's a hybrid that not only Gambling Email Address tells us what this institution looks like (respected, relevant, trusted - voice elements, basically) but also what it does: it focuses on large-cap funds and serves an exclusive class of investors.Message architectures can go all the way in this direction, becoming architectures not of
Attributes but of statements - of messages, in fact. This approach to message architecture would complete a voice definition rather than doubling as one. Kristina halvorson gives an example:advice-architecture-content-strategy-adviceadapted from Gambling Email Address kristina halvorson, message and medium: better content by designif you've been using a two-tier architecture like this, you might want to prioritize more by putting secondary messages Gambling Email Address in order of importance. As margot suggested to me in an email, prioritizing secondary messages would make the architecture even more useful for resolving "Vision conflicts."Who wouldn't love a tool that does that?Margot and kristina's approaches are not the only ones. For example,
In her book, the content strategy Gambling Email Address toolkit, meghan casey describes what she calls a messaging framework, which builds on a basic content strategy statement. Its messaging framework consists of three parts:first impression : what you want people to feel when they first encounter an item of your content value statement : what you want people to feel after spending a few minutes with any piece of your content because of what they Gambling Email Address now understand about your business proof : how a piece of your content demonstrates that your business provides exactly what people need what form of message architecture should you choose? Here's how meghan answers that question in her book:"It really doesn't matter,