Wechat Reading has always been appreciated by many users for its concise pages, good operating experience, strong social attributes, idea community and friend recommendation function. In the historical version, the score of WeChat reading has Buy email list also been very high. However, after the V1.5.7 and V1.5.8 versions were released on May 23 and June 2, negative reviews flooded in overnight:
Table 1 Comparison of exchange rules between old and new versions
From this, we calculate the change diagram of the user's unit book currency acquisition cost:
Figure 3 The average number of book coins obtained by users per hour
Note: Book coins obtained per hour on average = Summary of Book coins obtained / Reading time
Obviously, under the rules of the new version, the cost of acquiring book coins is higher in the new version than in the old version, and the cost increases, which will certainly cause user dissatisfaction. But isn't this kind of time reward unreasonable?
The author has sorted out the pricing of the Top 20 books in the "Hot Reading List" of WeChat Bookstore, and estimated the user's reading time according to the "People who are reading today" function, and estimated the reading cost per hour (hour unit price):
Table 2 The price, reading time and unit price of the Top 20 books on the hot reading list (estimated)
Note: Length estimation method: In the "people who read this book today", users with more than 90% reading progress are given priority, and users with a large number of notes are given priority. Due to the different reading speed of each user, the reading time of different users fluctuates by about 10%.
From the table, we can see that the reading cost of the top 20 books is generally not more than 3 yuan per hour, and most of them are between 0.5 and 2 yuan. Combined with our average hourly gain chart above (Figure 3), we assume: