Do you know why Pinduoduo has a category email list market value of hundreds of millions? What's the trick in Pinduoduo? Let's follow the author to understand the information behind this! Previously, we dismantled Pinduoduo's user portraits from the perspective of third-party data, in- depth review | So in this issue, we start to analyze the many growth points of Pinduoduo at the product level. In order to facilitate disassembly, we rely on the 2A3R life cycle category email list model to analyze functions and operations in different stages.
Due to the dual role of some functions or category email list operational strategies, this article will not repeat them. Therefore, we disassemble the user life cycle into customer acquisition activation-retention-conversion-share customer acquisition, and define the key actions (Key atcion) and indicators of each link. 1. Customer acquisition activation 1. What should we focus on? Since the development of the Internet, all major manufacturers have experienced the category email list stage of burning money to occupy market share.
In the customer acquisition stage, we invest a category email list lot of resources to purchase traffic and select the best channels. However, with the cultivation of user habits, it is easy to pull traffic but more and more difficult to activate users. As the fastest growing Pinduoduo in the past two years, when it released its first financial report after its IPO, it suffered a larger-than-expected loss due to huge customer acquisition costs, and its stock price plummeted category email list accordingly; and until today.