Messages” or “messaging,” they're Brazil Mobile Number List not talking about customer-facing content; they talk about the overall impression that they want customers to retain content.Mail is not a copy; it is a subtext.So while a message architecture is made up of words, it doesn't tell content creators which words to use. It tells them what messages their Brazil Mobile Number List words (and pictures, etc.) should convey and the order of importance of those messages.While a message architecture should align with the company's vision, mission, and brand values, it is not the same as any of these things. It has three distinctive
Qualities (as outlined in margot's book, content Brazil Mobile Number List strategy at work):it transmits priority leve is specific to communication.Hand-related content:the one brief statement that will improve your content marketingwhat does a message architecture look like?Message architectures can take various forms. Margot takes the form of Brazil Mobile Number List a set of “priority brand attributes that derive from a shared vocabulary”. Its typical message architecture is “a concise overview of…attributes, each with sub-bullets that clarify meaning and add color.”for example, his interpretation of apple's message
Architecture looks like this:message-architecture-enterprise-appleadapted from margot bloomstein's presentation be a greedy bastard: use content strategy to get what you want, slide 26this example looks like a description of a corporate voice. Unlike Brazil Mobile Number List most voice descriptions, this list is hierarchical - items appear in order of importance. Here, the main element of the hierarchy - "Confident but approachable" - takes priority. This type Brazil Mobile Number List of list tells content creators which attributes to emphasize when brainstorming blog topics, choosing words, drawing pictures, creating videos, creating emails