Advertising on a large scale may allow more customers to know you, and it seems that it is easier to reach the stage of "brand recognition", but does it only allow you to make customers say "Oh, that's what, I listen. Said." To what extent? It seems that it is almost meaningless to ask customers to say why, and it may be more difficult for ToB companies to promote Romania Phone Number List business growth through such actions. Where have all the popular products in the past gone now? Blind advertising promotion seems to be difficult to really Romania Phone Number List support brand value and bring brand effect. The "integration of quality and effect" is really not something that can be done by doing it. Take the ubiquitous subway brand advertisements,
for example. When did the ToB company start to build a brand, and what does the brand want to do? The simplest decision-making chain for C-end products may be purchasing. It seems that the links are similar, but don't forget that there may be only one person in the entire chain of C-end products, and the decision maker is the user. Behind the B-end is likely Romania Phone Number List a group of people - initiators, users, influencers, decision makers, buyers . From advertising to closing, these decision-making units may affect the final conversion. And whether users who see advertisements can actively promote the decision-making process in the enterprise still has a big question mark. 02 But we said before, "The brand isn't about whether we do it or not, it's about being there." So what? Let’s start with the conclusion. Branding needs to be done and can start immediately, but branding is not just advertising.
Behind a high-quality ToB brand should be product power, image power, marketing power and service power. "Product Power" No matter what kind of ToB business model or product stage is, the first thing to build should be the brand product power. This is the basic plan for the long-term development of the company, and it is something that should be Romania Phone Number List done well at all times. It may take a long time to gain the trust of a business customer, but losing trust may just be a bug in a product or service. Adhere to doing things that have long-term value for customers and the industry, and ensuring product quality is particularly Romania Phone Number List important for ToB companies. Mr. Sang Wenfeng, CEO of Sensors Data, has emphasized on many occasions: "We must do things to the extreme. We would rather have three 90-point functions than 10 60-point functions." Sang Wenfeng said: "On the real battlefield, there are always 90-point products, and 60-point products are killed." "Image Power" A positive corporate image must be beneficial to the company to gain a competitive advantage.